Utilizing LinkedIn to Find Potential Employees
Every year, LinkedIn is proving to be a top contender when looking to recruit potential candidates. Here, at Consultants 2 Go, not only are we increasingly using LinkedIn as a recruiting tool, we have found it to be strategically useful when searching for prospective new clients.
As LinkedIn continues to evolve as the most popular premier social networking site for professionals, so does its potential to play a major role in your employee recruiting strategy as millions of candidates profile themselves each year. Here are a few tips on how you too can utilize LinkedIn to find employees:
- Create a Company Page – One of your first tasks should be setting up a free company page. Having a company page enables businesses to provide details on your company and products, and to list jobs with an add-on Careers Page. Not only is this is a great way to establish your business’ presence on LinkedIn, but also to attract talent.
- Begin with the Basics – Depending on the expanse of your LinkedIn network and your profile’s account level, you can search for employees in a number of different ways including searching by employer (current/past), using InMail, purchasing advertising, and networking.
- Link to LinkedIn Groups – To further your outreach, search for relevant LinkedIn groups within your product or service industry to join. By interacting with like-minded professionals in group discussions and Q&A’s on a regular basis, you can establish a LinkedIn presence for yourself and your company. That may be enough for inquisitive recruits to check out your company page.
- Find and Connect with Hard-to-Find Professionals – Recently, a long-time client of C2G presented an assignment to us that required a consultant to have extensive experience and in-depth knowledge of an increasingly popular CRM that is still relatively unknown to many. LinkedIn was effective in helping our Recruiter to narrow down viable candidates for the client. As a result, LinkedIn has definitely won us over as the go-to recruiting tool for hard-to-find talent.
- Talk to the Middle Man – Use the hits you get in your extended network to identify the people in your immediate network that know the most promising prospects and reach out to them. Ask them about the names you came up with, and whether they know anyone else who might be a good fit. At the very least, if reaching out to the middle man lands you an introduction, you can tell prospects that they were recommended by a mutual association.
Technology will always continue to impact the way small businesses adapt, grow and succeed. Don’t look at LinkedIn as a radical new way to go about recruiting; rather, look at it as a way to do what you’re already doing better.
This week’s blog was written by Kymberly Sheckleford. Kymberly is an Analyst with C2G Resourcing, a subsidiary of Consultants 2 Go, LLC.