Tool’s For Lead Generation Lists

Cold Calling is still a vital resource in our digital age. There is a certain magic to catching the right person at the right time that comes with cold calling. Granted, cold calling does not have the highest conversation percentage, but the people in that percentage can garner a great amount of business for your company. Whether you are doing the calling yourself or outsourcing to a telemarketing company, take these tips into account for your next cold calling list.

  1. Export Your LinkedIn Contacts – The preface to this tip is that you are proactively using LinkedIn. If your friends or family members are your only LinkedIn contacts, do not cold call them. Regardless, some of your past colleagues or even friends may be in industries that could use your resources. Export your LinkedIn contacts, vet the list, and then make some additional columns in Excel for notes. Maybe the person you are calling in your network will know someone to whom you need an introduction.
  2. Dig Into Your Company Database – Medium to larger businesses have CRM systems with intuitive filtering capability. Use filtering to apply the necessary segmentation that will deliver the greatest results.
  3. Beyond Social Media – Review press releases for companies. Press releases allow you to keep up with developments with existing clients and gives you information for potential new clients. Depending on the size of the company, you may be able to call the main number in the directory to get the phone numbers of your prospects or to be connected to them.
  4. Other Tools – Aggregated tools like ‘The List’ <http://www.thelistinc.com/>, and companies like Dun & Bradstreet (D&B) <http://www.dnb.com/> and Experian <http://www.experian.com/> help companies create lead generation. ‘The List’ utilizes LinkedIn to find decision makers for various companies. Much like the filters in your CRM, ‘The List’ allows comprehensive targeting.

The web will be your greatest resource. While the process is more streamlined, there is still more information than ever. The process of creating your cold calling list will be time consuming and might not deliver high results but it is still worth your time. The unanticipated outcomes may be better than what your predictions.

Patrick Coughlin is a Marketing Analyst at Consultants 2 Go.