Peggy McHale

Peggy McHale

Emeritus, Co‑founder

Peggy was a co-founder and Managing Director of C2G Partners, where she provided in depth expertise in marketing and new product development to her clients. She had tremendous experience in both the telecommunications and financial services industry. She was a Vice President of Marketing at American Express, where she launched their Automatic Bill Payment Service that produced outstanding financial results. Prior to joining American Express, she was Director of Marketing at an Information Technology Services company, which was her first position after leaving AT&T. At AT&T, Peggy worked as a Marketing Director on both consumer and business international calling services. She launched a variety of new products and services and rolled out their Multi-Cultural Marketing Organization.

She holds an MBA in Finance from St. John’s University and a BA from the College of Mount St. Vincent. Peggy is the co-author of “Black and White Strike Gold: Practical Nuggets to Grow Your Business.” Peggy currently serves on NJIT’s Undergraduate Research and Innovation Board and The Women’s Center for Entrepreneurship (WCEC). Peggy served on the State Board of the New Jersey Association of Women Business Owners as their Vice President of Marketing and Nominations Chair. She is also a member of the Women Presidents’ Organization, New Jersey Technology Council (NJTC) and the Marketing Executives Network Group (MENG). She is also a board member and Independent Director for Pariveda Solutions in Dallas Texas. Peggy lives in New Jersey and Florida. She has a husband and two adult children.

What does “customer driven” mean to you?

Anticipating the needs of our clients and doing whatever it takes to make them successful and get the results they want while managing to their budgets.

What is best about being part of C2G?

When someone or a group tells me they are struggling to solve a particularly difficult problem, I really enjoy brainstorming with them to see how we can collectively solve the issue. There is no greater satisfaction for me than a team really working together to get something done. I love the sense of accomplishment when we can fix problems.

What is something that most people do not know about you?

I always wanted to be my own boss and own my own company! This was my dream since I was a little girl (many years ago).

What are you passionate about outside of work?

I love travel, cooking, book clubs and running 5K’s when possible.

Awards and Honors

Outstanding Woman Entrepeneurship Award 2016 by National Minority Business Council

Brava Award 2016 by SmartCEO

ICIC 2015 & 2016

Enterprising Women of the Year award for 2012 by Enterprising Women magazine

NJ Biz:  2012 Best 50 Women in Business

New Jersey’s Leading Women Entrepreneurs and Business Owners 2011

International Women Entrepreneurial Challenge (IWEC) Award 2011

Entrepreneur of the Year by Garden State Woman Education Foundation 2009

NJAWBO’s Top 30 Award 2008



Ch11 Morning News with John Muller

C2G, One Of The Three Fastest Growing Companies in New Jersey, October 29, 2015

Crunch Time At Small Businesses As Health Care Demands Loom, October 21, 2015

Highlights From LWE Hamptons Retreat, July 2015

Star Ledger Business Profile, May 28, 2014

CEOCFO Interview, March 24, 2014

BlogTalkRadio: The Benefits of an Advisory Board, January 14, 2014

Electronic Payments Article – StarLedgerArticle – new

The American Banker Project – American Banker-August 2004 (Online Version)


Videos and Podcasts

Peggy McHale – Tips on Growing Your Business



Co- author of Black and White Strike Gold:  Practical Nuggets to Grow Your Business from the Women Who Launched Consultants 2 Go, A Multi-Million Dollar Company.  Gold Paperback – October 30, 2009