Pamela Veraart

Pamela Veraart

SVP, Head of Strategy

Office: 973-645-0098 x118

Fax: 908-842-0234

105 Lock Street, Suite 309
Newark, NJ 07103

Pamela joins our senior management leadership to lead our Strategy, contributing her corporate executive experience in leading strategic data driven strategies across financial services (American Express, MasterCard Worldwide), entertainment (CBS, Time Warner) and market research (NPD Group). Her passion is leveraging data insights for business expansion, customer centric marketing, customer experience and operational efficiency.

At MasterCard Advisors, she led the development and global expansion of data enhancement and marketing insights products providing merchants with deep insights into customer loyalty and affinity. Prior to MasterCard, Pamela spent several years in market research and customer intelligence where she was an early advocate of leveraging CRM in the MR space. She developed and led the next generation strategy for the end to end NPD Consumer Panel business worldwide, bringing a customer centric and data driven approach to consumer panelist engagement, loyalty, servicing and management. In her 10 years at American Express, she led a variety of data driven strategies providing customer offer optimization across channels, launching new products and services and integrating cross channel insights.

Pamela has two patents (pending), a BA from Lehigh University and an MSc. from the London School of Economics. In her spare time, Pam volunteers and fundraises. She and her husband have two kids and live in New York.

What does “customer driven” mean to you?

To me, being customer driven is listening to the nuances of clients’ needs and uncovering solutions to enable their success and address their pain. It’s not just a matter of putting the client first. To me, being customer driven is partnering with our clients and helping to solve pressing issues, being accountable and bringing a fresh perspective to add incremental value.

What is best about being part of C2G?

We’re a tightly knit group at C2G where we operate with transparency, and issues are raised quickly. What is particularly rewarding in being part of C2G is the ‘two degrees of separation’ between colleagues, clients, partners and staff. Colleagues become partners become clients, and we tend to speak a common language that enables us to move quickly and hit the ground running to drive results. Ultimately, it’s fun!

What are your favorite ways to collaborate with clients and co-workers?

We’re largely a virtual company, and I enjoy the flexibility that it creates. But when with clients, I prefer face to face, as it helps to foster a collaborative environment and build trust. I love strategic planning, the ideation and the setting of a course. So, ideation and white boarding are personal favorites!

What is something that most people do not know about you?

I used to be a lifeguard and swim instructor. It was a younger former self, but even to this day, I am happiest either in NYC or in the water!

What are you passionate about outside of work?

We’re a global family and traveling is part of what we love to do when we can.