Summer Events for Clients

You may think it is difficult to have a summer event for clients, with people being out of the office and varying schedules. You can use their absence to your advantage. For instance, plan for a smaller event or have your client forward your invitation to their colleagues. Take the following tips into mind when planning a summer event.

  1. Secure a Canopy – Plan your event somewhere you can get the best of both the inside and outside world. If it’s a nice day, everybody will want to be outside but with the chance of a sun shower you may need to take cover.
  2. Have A Raffle – A raffle is always a great way to get more people to attend your event, and entice new guests! Try to have the raffle item as something ‘current.’ Lastly, always make sure you note that you will be having a raffle in your invitation. A surprise raffle never brought anybody to an event because they don’t know!
  3. Finger Food For Standing – The point of these events is to mingle. Having a sit-down meal anchors your guests to one spot. Even if you do not get new business out of this event, you want your current clients to have a good time.
  4. Brevity – Position your event not so that it is informal, but that it is not a grand gesture. You don’t need a lot of time to touch base with people. You also want to speak with as many people as possible. Having an event that is short and sweet is important. It allows people to feel like they can stop by and have time to do other things. This is a mindset that can work to your advantage.
  5. Don’t Go Overboard – No pun intended but do not have an event on a boat. Some people will say no because they feel that they are being held captive on the water and have no flexibility as to when to leave.

There are many other ideas that look great on paper, but in application, will not get the best results. The common theme of most these tips is to keep your event simple and purposeful.  These tips do not apply only to summer but adjust your positioning for the seasons.

Patrick Coughlin is a marketing analyst with Consultants 2 Go.