Today’s health-aware consumers have a strong appetite for wellness products and services. Empowered by digital experiences, they have more choices than ever. In a complex digital marketing environment, it’s tough to stand out from the competition to reach the right customers, keep them engaged and maximize the value of these relationships. C2G Partners has expert wellness marketing consultants to help you make sense of the world of wellness data and simplify the digital marketplace to deliver effective marketing that drives results for your business.
The client wanted a consultant to manage the development and implementation of approximately seven different marketing campaigns and up to five at any one time, as well as managing other smaller internal projects.
C2G Partners Solution
- Collaborated and developed the creative concept and content for emails with agency and managed all concepts, review and feedback to the agency as well as ensuring final assets were sent to the company for final build.
- Managed the relationship with the creative agency managing all steps in the development and finalization of individual concepts for each campaign.
- Provided input and leadership on final versions through all phases.
- Developed seven different campaigns but the actual execution was delayed for internal reasons.