To deliver the digital experiences today’s customers expect, telecom companies have to make the most of data, analytics, and digital marketing innovations, while making smart investments in traditional marketing channels. C2G Partners has the analytics and marketing experts to help you achieve your customer goals—from acquiring more customers and increasing loyalty to reducing churn and marketing costs. We solve a wide range of marketing and data challenges for leading telecom companies, and we’ve got the expertise and experience to solve yours.
A $400+ million broadband internet business unit needed to meet aggressive customer churn reduction targets profitably. They needed an experienced senior marketing expert to immediately identify and implement retention improvements and launch new products with little guidance who could also collaborate with multiple extended teams—direct marketing, branding, sourcing, manufacturing, development, finance, IT, tech support and regional service centers.
C2G Partners Solution
- A new branded product packaging program that met tough cost and sourcing targets while improving brand recall by over 2 million customers.
- Improved customer on-boarding communications that reduced first 30 day calls to Tech Support.
- Overhauled and led the change to a more flexible and effective email platform.
- Led the implementation of the first customer profitability program to match save offers to customer profitability—multi-organization, on time scheduling, testing and go-to-market responsibilities.
- Launched two critical new products into the base requiring close review and testing of registration and provisioning. Implemented successful customer promotion incentives to exceed targets. Directed vendors on product improvements while soliciting new customer feedback to improve the on-boarding process.