To meet the demands of today’s digitally-empowered consumers and employees, insurance companies need elegant marketing and analytics solutions. C2G Partners can help you make smart investments in your digital experiences to acquire more customers, keep them engaged and deliver efficient tools that empower employee and partner relationships. We specialize in releasing the power of marketing and analytics for companies in the area of property & casualty, life and healthcare insurance.
The client wanted to leverage their capabilities and create a cohesive marketing strategy that would increase utilization of their benefit portals for employers, employees and where appropriate, other providers. The client asked for a knowledgeable expert who could develop the strategy, segmentation, market plan and develop relevant materials so the sales channels could execute accordingly.
C2G Partners Solution
A comprehensive strategy which increased the utilization of the employers and employees’ portals. As part of this project, we provided a detailed plan for all marketing communications and user education.