Colleges, universities and other academic institutions must navigate a competitive environment and rapid technology changes that affect how students engage with their brand. Their marketers must find innovative ways to connect with the right potential students and increase engagement with existing students while managing marketing costs. C2G Partners has the experts to help education marketers choose the right approach and technology to drive effective marketing activities in recruiting, enrollment and student engagement.
The client wanted a consultant to review their existing marketing plan and develop a refreshed one and recommend marketing efforts. This includes the development and execution of tactics to achieve their main objectives in two phases.
C2G Partners Solution
- Interviewed the CDS (Career Development Services) team and key linkages to understand their mission and key specifics.
- Reviewed the existing marketing plan and developed a new plan, outlining tactics suggestion for implementation which encompassed recommendations on a corporate sponsorship program.
- Reviewed the plan and recommendations with the CDS team to create a final plan and prioritization of marketing tactics suggested.
- Once the plan was developed and reviewed and tactics determined to proceed, they were coordinated and managed using identified resources from the client.
- Created flyer template for CDS team to use for promoting all student events.
- Coordinated with CDS staff, web department, and designer development of a new CDS homepage, student homepage, and employer homepage. Multiple rounds of designs were provided until client made final selections.
- Organized and prepared a Word document of CDS Website content for CDS team to update as needed.
- Developed and wrote an Employer Touch Plan for CDS team to implement.
- Served as liaison between videographer and CDS team for Career fair video to appear on Employer Website. Interviewed employers and students at Fall Career Fair. Coordinated graphic needs with designer and provided to videographer.
- Created Student and Employer Email Templates and Landing Pages.