Give It Away Now: Your Business’ Best Swag

Trade shows are still essential to business networking where vendors and guests can interact in a face-to-face environment, exchanging ideas and learning from each other.

But once the show is over, the lights go out and everyone goes home to look through their “goodie bags” – the assortment of random souvenirs they bring home, most likely embossed with the names of companies that guests visited throughout the day.

Which company will they remember most? Which will they continue to think about, long after the event?

The Importance of Interactive Swag

If a giveaway item at a tradeshow booth does not have a practical, everyday purpose, it’s unlikely to make an impact. While fliers and cards have their purpose, an interactive souvenir that your guests will enjoy using later is more likely to translate into follow-up business. And it doesn’t have to be expensive.

7 Ideas for Interactive Swag

Possibly the most classic gift, the pen is a no-fail place to put your company logo. Bonus points if you can make your company’s pen more interesting than the standard variety.

Even though we live in the electronic age, notepads are still useful for jotting down random scrawls. Make sure yours stays at the forefront of your potential clients’ offices by opting for sticky pads or giving them magnetic backs that stick to filing cabinets.

Wall Calendars 
While only a few people keep a daily planner in their bags or briefcases at all times, most businesses use wall calendars. And, if you include coupons or other hands-on tips to turn your calendar into a reference, it will be even more valuable.

Stress Squeezies 
We’ve all seen those squeezable stress balls embossed with company logos. Get creative and make yours a different shape. Are you a real estate agent? A squeezable house might make an impact.

Screen cloths 
Everyone has fingerprints on the screen of a smart phone, computer or tablet. If your company’s logo is handy when the time comes to wipe those smudges away, it’s good news for your business.

Bottle Openers 
A bottle opener keychain with your logo is a fun way to open a drink and will remind your potential clients to think about your company every time they unlock a door.

Hand Lotion or Sanitizer 
Travel-sized bottles of hand lotion (particularly if you live in a drier climate) or hand sanitizer are always handy around the office or even at home.

Remember, giveaway swag is a great opportunity to leave an impression on potential clients at a trade show, and it doesn’t have to be expensive. It can mean the difference between getting a phone call later and simply being forgotten once the event is over.

This blog was written by Allison Rice.  Allison Rice is the Marketing Director for Amsterdam Printing (, one of the nation’s largest providers of promotional products for businesses large and small. Amsterdam specializes in personalized promo pens as well as other items such as calendars, bags, and water bottles. Make sure to check out Amsterdam Printing’s Small Business Know-How blog for business advice you can start using today!