Healthcare & Life Sciences

Driving Customer Engagement and Enrollment

Health care and life sciences marketers must navigate a complex regulatory environment that restricts their efforts to connect with patients and physicians. At the same time, analytics and marketing technology is creating new opportunities to fill the gap. C2G Partners can be your trusted partner because we understand your challenges and your industry, and we have the experience to launch and manage effective marketing campaigns that drive enrollment, acquisition and retention for your company.

Case Study

Business Challenge    

The Vice President of Marketing had to meet aggressive timelines in successfully launching and meeting critical enrollment metrics for two medical insurance programs (acquisition and retention) in two separate call center locations. The client needed two very seasoned call center experts to successfully launch and manage these programs to achieve their goals.

C2G Partners Solution

  • Two C2G Partners Call Center experts to work on-site managing a 3rd party vendor. Successfully launched two marketing programs while exceeding the client’s objectives.
  • Training for all agents, identified key program issues and solutions, established best practices for the agents and developed effective rebuttals to overcome customer objections.
  • Program direction and leadership to cross functional teams and innovative incentives to motivate sales agents.
  • A detailed summary report for the client including program feedback, best practices, and recommendations for future enhancements.

Clients

HemaClear
UMDNJ
Universal Healthcare