Data Science

Stronger Analytics Boost Revenue Growth by 2.6X

Today’s companies need to draw actionable insights from Big Data in order to understand their customers better and keep them engaged. The right application of analytics enables these insights, helping companies create true connections with their customers through better targeting, quality leads and faster results, in order to maximize marketing ROI.

C2G Partners’ expert Data Scientists can help you get there. We can help you determine your most valuable customers, define the optimal mix for customer rewards and loyalty, and create the right customer contact and channel strategy. Coupled with our Marketing Services, we can also help you measure the success of your campaigns and react in real time to maximize your return.

C2G Partners' Advanced Data Science

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Targeting

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Insights

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Measurement

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Data

Solutions

  • Predictive Modeling / Machine Learning
  • Audience Optimization
  • Offer Optimization
  • Media/Channel Optimization
  • Campaign Optimization
  • Touch Point Optimization

Typical problems we solve

  • How do I optimize my customer marketing across all channels?
  • How do I identify the right customers to contact with the right offers?

Solutions

  • Customer Profiling
  • Customer Segmentation
  • Customer Value
  • Customer Lifecyle
  • Customer Loyalty and Retention

Typical problems we solve

  • How can I uncover opportunities hidden in my data?
  • How can I best understand customer segment nuances and preferences?
  • What are optimal number of touch points for my customer engagement?

Solutions

  • Measurement Strategy & KPI Definition
  • Market Test Design and Statistical Analysis
  • Media Mix Modeling
  • Digital Media Attribution
  • Time Series Forecasting
  • Business Intelligence & Dashboard Reports

Typical problems we solve

  • What’s the ROI for a past campaign?
  • How should I attribute my sales to different channels?
  • How should I allocate my marketing dollars across channels & sources to optimize results?

Solutions

  • Data Clean up & Hygiene
  • Data Integration
  • Data Governance
  • Data Documentation
  • Data Sourcing & Optimization

Typical problems we solve

  • How do I integrate  & normalize data from different sources?
  • What external data I should bring in?
  • How do I assess the value of data from different sources?

What makes us unique

Experienced

Senior team works directly with you to solve your business problems – What you see is what you get

Innovative

We evaluate and adopt new generation Big Data technologies and tools

Result driven

We are laser-focused on creating business impact by using data, analytics, and technology

Agile

We are flexible, efficient, and drive results quickly

 

Our data science infrastructure

We use new generation data science technologies to analyze big data

 

How we engage with you

Flexible, customized  solutions